SMART VALLEY ARMENIA 115-buildings 200-hectare

Developer: “Ecotun” LLC

“Ecotun” LLC has been carrying out its activity since 2016, during its activity it has built three 6-16 storey eco buildings in the city of Yerevan and 110 private houses in the territory of the RA.

The eco-buildings, that have been built, include the right combination of quality, efficiency and price. Simple solutions in a minimalist style, with a luxurious design, compact, energy-saving and environmentally friendly. Eco-buildings are built based on durability standards of high-rise buildings with an average service life of 80 years, corresponding to world standards.

Eco-building construction plan

Short description of the plan

“Ecotun” LLC plans to build 115 multifunctional residential eco-buildings in Paraqar. The total area of one residential building is 11220 sq. m.The main goal of eco-buildings is to take into account the modern requirements andneeds of citizens, providing significant energy savings in contrast to other buildings and, if possible, to protect and preserve the environment, making it more efficient to use. During the construction of these buildings, exclusively environmentally friendly materials will be used, and energy-saving systems will allow to reduce utility costs by 80%. The structure of the building consists of external non-load-bearing walls, and internal structural elements consist of monolithic beams and columns. The floor covering is a monolithic reinforced concrete. We offer reliable and profitable solutions that will save electricity and water, minimize the environmental impact on the construction project.

Goals and objectives of the project

The project proposes to solve an important project for Paraqr city-building and social task; reconstruction / renovation of the emergency and old living fund, relocation of the residents to new modern comfortable apartments. The result of the construction project on the site is the commercial benefit: free electricity, as photovoltaic panels will be installed on the external walls of the buildings, with the help of which one building will produce electricity worth up to 180,000 USD annually, which in turn will be distributed among the residents of residential buildings in accordance with the area of the apartment they are purchasing, by approximately 40% of the tariff for the electricity used. The annual income from electricity will be from 5,000 to 10,000 drams per 1 m2 of living space. The second important distinguishing feature is the right pricing strategy - we offer a high-quality luxury building at an affordable price.

Contributions made / investments /“Ecotun” LLC has made a contribution of 9,000,000 US dollars for the implementation of the project so far for the purchase of land, drafting projects, and obtaining building permits.

Expected loanThe budget for the proposed 115 buildings is about 555million US dollars, the organization will implement everything through a long-term loan. The organization plans to repay the debt within up to 4-7 years upon completion of the project and making a profit.

Marketing planBased on existing market prices, the organization has chosen the following pricing method: to sell 1 sq. m. apartment for 1000-1800 US dollars. Full organization of the sale of apartments by modern marketing methods is more than realistic. Affordable and low-interest apartments will be provided - with and without mortgages. In accordance with the requirements of residents, mortgages will be provided at a rate of 9% per annum.

Advantages and features of the project implementation¢ Installation of modern LED economical lamps is envisaged in all buildings.¢ The building will be partially automated.¢ The structure of the building will consist of external non-load-bearing walls, and internal design elements will consist of monolithic beams and columns, or metal quick-assembled structures.¢ The floor covering is a monolithic reinforced concrete.¢ The most efficient modern energy-saving technologies will be used in heating, cooling, ventilation and water supply systems in buildings. ¢ Heating and ventilation systems of apartments will provide high energy saving (COP (heat coefficient) - up to 4 heat pumps), which will be installed between the external walls of buildings. And sound insulation will be provided by high-quality windows with buffer properties and the property of reflecting infrared rays. These windows will also contribute to an eco-saving system.

High energy savingIn the event of a water or electricity outage in the area, the residents of the building will not be deprived of water and electricity.

High-quality and affordable apartments.Requirements include improved ventilation, minimal noise, providing a view from the apartments and maximum amount of natural light.

The building is warm and soundproofed.In order to reduce the cost of heating the building, it will be completely covered with a thick layer of heat insulator with a high degree of thermal insulation (a fireproof basalt wool consisting of fibers will be installed between the walls with a thin layer).Affordable apartments with a low interest rate will be provided with and without a mortgage.In accordance with the requirements of residents, a mortgage with a rate of 7-8% per annum will be provided. All apartments will be rented to residents in basic renovated condition. Analysis of opportunities and dangers

  Opportunities Dangers 
 1 Society~Expansion of the sales market

~ Changing political situations

 2 Market Development Trends Sales Managers  ~ Adoption of new standards
 3 Competitors ~Deterioration of the positions of some competitors due to insufficiently developed management (This phenomenon is often observed in any area of the market)   ~ Price cuts from competitors
The analysis made allows choosing a marketing strategy for the organization of limited growth due to the full filling of the market.Due to deep market penetration, which implies the possibility of expanding sales by placing ads in search engines. Description of the services provided (Generalizing calculation) -New eco-buildings include:The area of the districts is approximately 0.5 ha to 13 ha The size of the buildings: length 33 m, width 20 m.The building consists of 17 floors, of which:

• basement: garage (designed for 18 cars)

• There will be a shopping center and a service center intended for public use on the ground floor.

• from the 2nd to the 17th floors - part with living quarters.

• The 16th and 17th floors are semi-open living spaces with landscaping.

• up to 8 apartments will be located on each floor, which will have different areas (ranging from 30 sq. m. to 120 sq. m.),

• up to 30 sq. m. – 1-room apartment• 30 sq. m.-60 sq. m. - 2-room apartment

• 60sq. m. -90 sq. m. - 3-room apartment

• 115 sq. m. – 120 sq. m. – 4-room apartment

• the building has 2 high-quality and safe elevators, which are designed to transport passengers and cargo. 

• 1 staircase access 

• ramps are also supposed to be accessible to everyone and will facilitate the movement of disabled people and people with disabilities

• sanitary facilities of the building correspond to the technical dimensions of the building.

Analysis of the competitive field

Due to the analysis of the competitive field with the help of numerous social and personal surveys, we managed to find out that the market has many underdeveloped sides, which the organization is trying to eliminate by improving its services and the market as a whole. We tried to identify the advantages and disadvantages of companies engaged in the construction of buildings. The obvious advantages are the strength of buildings, geographical location, availability of the required information to the consumer. Weaknesses are the lack of parking in constructed buildings, low percentage of landscaping, high pricing policy of services, loss of sound and thermal insulation, materials used for building construction. The pricing policy of the companies ranges from 950-1700 US dollars.

Market AnalysisIn February 2021,2022,2023 transactions on state registration of real estate rights were carried out in the Republic, compared to February last year, this indicator increased by 4.1%. In the city of Yerevan in February 2022, according to estimates, the average market prices for 1 sq. m. of the area of a residential apartment in multi-apartment residential buildings increased by 9.1% compared to February last year. The sale of the company's apartments will be carried out through advertising campaigns of servicing banks or independent sales offices.

Risk assessment and insurance

1Type of risk

2Risk level

3Methods of risk insurance

Adverse changes


Periodic implementation of in-depth marketing research of the    service market.

Application of modern methods.

Market conditions


The reaction of competitors. Unfair competition


Compliance with market conditions

The possibility of changing the pricing policy (flexible pricing policy)

Inflation processes


Reasonable pricing policy

Force majeure situations

Above normal


Financial risks


Creating a stable financial potential

Revenue from sales volumes subject to the implementation of the project.The first two floors of the building are commercial public, 1 sq. m. of which will be sold at a cost of 2000 dollars, and residential apartments - at 1000-1800 US dollars. The expected profit is $9 million, of which $6 million will be net income and taxes will be $3 million. 9200 sq. m. will be sold from one building. m. area. Profitability is 45%.

Paraqar districts of the Ararat. Purpose of the project: The purpose of the project is to build 6 eco-buildings on Ashtarak Street in Yerevan city, the number of storeys of buildings is 2-17 floors (at least 1058000 sq. m. of the total area is subject to sale). The first floors of the buildings are intended to be used as a commercial public area. The roof is residential, semi-open, with landscaping.

Project timeframe The project implementation period is about 3-5 years. Project cost is $1 059 094 685 USD. Below is the cost of construction of one building (Table 1)

Table 1

Articles of expenditure on the site USD
Number of Eco buildings 515
Sale of usable area sq. m. 1058000
Project cost $1 059 094 685
Elevators, stairs, corridors $11 112 220
Reinforced concrete or prefabricated metal structures $111 122 430
Eco wall $11 112 220
Putty / Screed $17 779 575
Door/Window $12 223 465
Communication / Outdoor $15 557 085
Communication/Internal $11 112 220
Cosmetic Ice (heating and cooling system) $8 889 845
Land plot $44 448 995
Package of documents $37 039 315
Real cost $22 224 440
Income tax -20% $302 621 810
VAT-20% 16.67% $126 073 810
VAT-16.67%+ Income tax -20% _-23% $126 104 055
Unexpected expenses $252 177 750
Cost price + VAT + Income tax -20%_ -% 55 $554 799 560
Final profit % 45 $504 295 125
The main article of consumables and components for the entire project Quantity
Elevators, 17 floors, pieces 230  
Prefabricated metal structures for 17 floors, tons 103 500  
Eco walls, BIPV, eco facades, sq.m. 543 950  
Finishing materials for interior decoration, sq.m. 1 380 000  
Door/Window, sq.m. 76 590  
Communication and engineering network, set 230  
Heating / Cooling complex / set 460  
Metal seismic isolators, cup type, pieces 2 760  
Formwork kit for monolithic structures, sq.m. 138 000  
Construction equipment, Tower cranes, construction. elevators, etc., pieces. 515  
Investment type.

The project is planned to be implemented through a long-term loan in the amount of $554 799 560.

General plan: